GIANNA PASQUARELLA is a celebrity and personal wardrobe stylist, focusing on male athletes and professionals in media and entertainment. Crafting distinctive style narratives for each client that reflect their individuality, values, and aspirations is an essential part of her process that leaves a lasting impact.

To launch her styling business, I created a brand identity and website that reflects her hands-on, personalized approach and client-forward attitude. Influenced by two dominant fashion-forward cities, New York City and Miami, the visuals play up textures, movement, and stylistic details. Gianna’s brand highlights her unique styling approach and ability to curate a tailored aesthetic, mixing masculine edge with a feminine twist to stand out in a sea of otherwise homogeneous celebrity stylists.